Why Being Featured In Local Print Magazines Can Help You Book More Business
Contrary to what you might have heard, print is not dead. At least that’s not the case when it comes to local wedding magazines like Mint Magazine (ahem!). In fact, according to Magazine Readership Surveys, more than 25% of readers say they contacted a local vendor they found in their local magazine. And, after having seen an ad for a local vendor in an edition of local magazines, 40% of readers report having visited the wedding pro’s website to get more information.
In sum: Being featured in Mint local print magazines creates trust and inspires couples to take action on the businesses they discover. Here, 3 big reasons why our local magazines can help you book more business (plus a few more very interesting stats for the taking!).
“I’m already fully booked, I don’t need to advertise” “I only rely on word of mouth”
“I only use social media” “Does anyone read magazines”
1. You’ll reach the right audience.
We publish and produce 4 different editions of The Mint Wedding Experience local magazine in the Canadian Prairies. Every one of those issues is full of real wedding stories, featuring couples from across the provinces. we make it our business to really canvas each region so that we’re showcasing a diverse set of couples, venues styles and price points.
It gets better: Add to that, 1 in 4 readers of local magazines report that they are planning a wedding in a different province than where they reside. So being featured also puts you in front of destination couples.
2. Couples are more interested in hiring local pros they’ve seen in local magazines.
Yep, you read that right. In fact, 8 out of 10 couples, say that they are more interested in hiring a wedding pro found in local magazine. In other words, they’re not just looking for inspiration, they’re looking for you.
It gets better: Add to that, 43% of readers cited “looking for local pros in their area” as one of the reasons they read local magazines. Being featured in Mint Magazine increases your SEO efforts, credibility and findability.
3. Local print advertising leads couples to take real action.
Not only do 8 in 10 couples say they are more interested in hiring local pros they’ve seen in local magazines, 9 in 10 report having taken action from local ads they see in magazines. Translation: Getting featured in or advertising in a local magazine builds real trust and credibility.
It gets better: Over 25% of readers say they contacted a local vendor they found in their local magazines. And, after having seen an ad for a local vendor, 40% of readers report having visited the wedding pro’s website to get more information.
Advertising in the magazine can act as a strategic investment in the long-term growth of your business. By increasing your visibility and reaching a wider audience, you're essentially creating a pipeline of potential clients that can sustain your business beyond your current busy period. This proactive approach can help you maintain a steady stream of customers and opportunities, ensuring that your momentum continues.
ime is valuable, and we're here to assist you throughout the entire advertising process, making it as streamlined as possible. Our team can handle the creative aspects, ensuring that your message resonates with your audience.
Ready to book your consult? I can’t wait to hear from you!
Jamie
