What Each Generation Really Wants from Their Wedding Experience
Weddings have changed, and so have the people planning them. What Each Generation Wants from Weddings
By looking at current trends and generational behaviors, we’ve gathered key insights into how Gen Z, Millennials, Gen X, and Boomers are influencing the way we plan, style, and celebrate weddings.
Gen Z: It’s All About Expression, Emotion & Instagram-Worthy Moments
Dining is an experience. For Gen Z couples, food at weddings isn’t just about what’s on the plate , it’s about how it looks, feels, and photographs. They’re seeking connection, not just courses.
Fashion starts from the feet up. Shoes are a major talking point, think bold bridal footwear, custom sneakers, or second-look party kicks.
Wellness matters. Gen Z is tuned in to wellness trends like fasting and clean eating. But they’re also vulnerable to toxic trends. Balance is key.
Takeaway for wedding pros: Focus on curating emotionally rich, visually beautiful moments. Think custom dining experiences, interactive food stations, or style-forward wardrobe changes that feel personal and Instagrammable.
Millennials: Value-Driven with a Taste for Realness
Sustainability is non-negotiable. Millennials are openly critical of waste in fashion and events. They’re into rentals, rewearable outfits, and meaningful details.
Good vibes only. High-energy weddings are great, but the caffeine crash is real. Health-conscious mocktails and balanced menus are on the rise.
They’re over the chaos. Complicated travel, long drives, or anything that feels disorganized is a hard no.
Takeaway for wedding pros: Lean into low-stress planning, sustainable choices, and wellness-forward touches. Think “relaxed luxury” with a clear conscience.
Gen X: Intentional, Practical, and Craving Connection
They’re investing in health. Gen X couples (and parents of the couple) are prioritizing wellness, moderation, and emotional storytelling in every part of life.
City weddings? Yes,if they’re smooth. Urban venues are appealing, but Gen X wants clarity on logistics, parking, and ease.
They shop online, but they’re picky. Their expectations are high when it comes to communication and user experience.
Takeaway for wedding pros: Serve Gen X with clear communication, accessible planning tools, and thoughtful hospitality. Whether they’re the client or footing the bill, they value intention.
Boomers: All About Romance, Gifting, and Legacy
They love to give. Boomers are the most generous generation when it comes to gifting. Registries, donation options, and keepsakes matter.
They romanticize travel. Baby boomers love a destination wedding with perks,think anniversary upgrades, adult-only resorts, and time to unwind.
Food transparency is top of mind. Clean ingredients and plant-forward menus go a long way with this crowd.
Takeaway for wedding pros: Honor their generosity and romance. Create experiences that feel meaningful, not just expensive, and help them feel like part of the story.
tHE fINAL tOUCH
No matter who your clients are - Gen Z couples planning a content-worthy celebration, millennials hunting for ethical vendors, or Gen X and boomer parents helping fund the big day, tuning in to what they care about will set you apart.
