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the Mint Editorial experience
What to Expect
You’re here to elevate your brand and business through intentional creation. The Mint Editorial Workshop blends the excitement of a full, high-end editorial shoot with the strategy and direction you need to make those images work for you long after the day ends.
Expect a day filled with hands-on shooting, creative collaboration, and clear guidance that helps you refine your craft while learning exactly how to turn your content into connection and clients. We’ll walk you through everything: from directing models and finding your visual voice to building a marketing plan that actually converts.
If you’ve ever left a shoot feeling inspired but unsure how to use the images, this experience changes that. You’ll leave with a powerful editorial portfolio and a practical plan to grow visibility, attract aligned clients, and position your brand at the next level.
Capture. Curate. Convert.
The Mint Editorial Workshop is a nationwide series designed for photographers, videographers, and content creators who are done guessing with their marketing. Step into a fully styled editorial set, shoot with guidance, and leave with a strategic roadmap to turn your new content into real inquiries and income.
Learn how to produce and shoot intentional editorial imagery that reflects your brand and attracts your ideal clients.
❋ Editorial DirectionCapture stunning, portfolio-worthy imagery with guided support on lighting, posing, and creative composition.
❋ Hands-On Shooting❋ Strategic MarketingBuild a clear content plan and marketing strategy so your images drive engagement, inquiries, and growth.
Connect with other creatives across Canada who share your drive to elevate their artistry and brand presence.
❋ Community & CollaborationStop leaving your best work on a hard drive.
start using it to build the brand you actually want.
If you’re like most creatives, you’ve invested in content days, shot beautiful work, and then stalled. The images sit in folders while you wonder what to post, how often to show up, and how to attract the kind of clients who truly value your vision and your rates.
This workshop is built for the creative who wants both: intentional, editorial imagery and a clear, confident plan to market their business. Now, you’ll be able to position yourself for a more luxury client base, with a portfolio that actually reflects the level of work you want to be booked for. We blend hands-on shooting with live strategy so you’re inspired AND you’re equipped. The content you gain here is designed to pay for your ticket with your very first wedding booked from your new portfolio.
You want your work to look elevated and feel aligned with the level of client you’re calling in.
Why the mint editorial workshop
What to expect
You’ll step into a thoughtfully designed editorial environment with models, details, and scenes curated for modern, elevated storytelling. We’ll guide through a photography workshop and then guide you through hands-on posing, flow, and direction so you’re never stuck wondering what to do next, so that you can focus on creating your strongest work.
From there, we shift into marketing mode. You’ll map out exactly how to use your new images and footage across your website, social media, and email, and learn how to position your brand so it stands out in a crowded market. You’ll leave with fresh content, new skills, and a plan you can start using the moment you get home.
Guided Editorial Sets – Step into a complete editorial setup with models and styling, plus direction on posing, story, and composition so every frame feels intentional.
Portfolio-Ready Content – Capture elevated, on-brand imagery and video designed to help you raise your rates, update your portfolio, and attract the clients you actually want.
Live Marketing Strategy – Build a simple, realistic content and marketing plan for your new assets so they stop collecting dust and start driving visibility and inquiries.
Supportive Creative Community – Connect with photographers, videographers, and creators who are equally serious about creativity, growth, and doing business differently.
Is this for you?
This is for you if you’re a photographer, videographer, or content creator who is ready to move from “posting when you can” to showing up with intention and consistency. You want your work to look elevated and feel aligned with the level of client you’re calling in.
You’ll walk away with a refreshed editorial portfolio, clarity around your brand message, and a realistic content plan. Our goal is that you leave feeling confident behind the camera and in how you show up online.
You’re craving images that reflect where you’re going, not just where you’ve been.
You want direction on how to shoot, what to share, and how to talk about your work.
You’re tired of hoping your content will convert and ready to be intentional.
You value community, connection, and learning from others who get this industry.
Our Team
Jamie Willey
Jamie Willey is the founder of Mint Wedding Magazine and a wedding photographer and marketing strategist with 17 years of experience in the industry. Over the last decade and a half, she has worked alongside hundreds of creatives and wedding professionals across Western Canada, helping them refine their visual storytelling, clarify their message, and build brands that feel as intentional as the work they create.
Drawing on her background in both photography and marketing, Jamie designs education and experiences that bridge the gap between beautiful content and real business growth. Through Mint, editorial shoots, and workshops, she’s passionate about creating spaces where photographers, videographers, and content creators can capture elevated, editorial work and leave with the strategy to confidently share it, book more aligned clients, and grow sustainable, story‑driven brands.
Founder, Mint Weddings. Wedding Photographer
Becky Wiens
Becky Wiens is a heart‑led wedding, elopement, and lifestyle photographer based in Saskatchewan, Canada, who has been capturing real‑life love stories and teaching photographers around the world since 2015. Her couples book her for her unique ability to let them fully experience their day while she quietly documents the raw emotions and in‑between moments that retell their love story frame by frame.
During Becky’s portion of the workshop, you’ll dive into both the craft and the business of wedding photography. You’ll learn how she approaches client experience, marketing, branding, pricing, and social media, then step into editorial setups with real couples to build an intentional, publication‑ready portfolio through teaching, live demonstrations, and guided shooting.
Lead Photography & Creative Education
Marketing Strategy & Implementation - Founder IntriTech Marketingemelio Brown
IntriTech Marketing is an award‑winning, full‑service marketing agency known for flawless client reviews and delivering measurable growth across countless brands and industries. Emelio Brown and the IntriTech team specialize in strategy, web, creative, social media, SEO, and advertising, bringing a complete, end‑to‑end approach to modern marketing.
In this session, you’ll learn how to build a clear, repeatable marketing strategy that turns busy seasons into consistent, year‑round bookings. You’ll define SMART goals, clarify your ideal clients, set KPIs and budgets, map your customer journey, and learn how to choose the right mix of social, SEO, and ads to match your goals and capacity
What you’ll leave with
By the end of the day, you’ll have a cohesive editorial story, a refreshed visual identity, and a practical plan for how to use it all to attract a more luxury client base. You’ll walk away with content and strategy that position you at the level you want to be booked at, not the level you’re trying to grow out of.
The goal is simple: the images and marketing plan you create here are designed to pay for your ticket with the very first wedding or project you book from your new portfolio. You’ll leave knowing exactly how to put your work in front of the right people, speak to them with confidence, and turn elevated content into aligned, higher-value bookings.
You’ll walk away with:
Editorial, story‑driven images of real couples and models in elevated, Mint‑curated sets
A refreshed portfolio and marketing-ready content for your website, social media, and publications
A custom Marketing Roadmap outlining what to share, where, and when to support year‑round bookings
Clarity around your client experience, pricing, brand positioning, and visibility efforts
New connections with a community of creatives who are building businesses with intention
Upcoming Experiences
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Hosted at The Local Market.
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Hosted at The Hudson
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Outdoor
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Hosted at The Princeton
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Hosted at The Backyard on Aberdeen
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Hosted at the Station
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Hosted at the Fairmont Le Chateau Frontenac
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Hosted at Pinebrook Golf & Country Club
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Hosted at Heritage Estate Winery
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Item description
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Hosted at Azuridge Estate Hotel
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Hosted at Asessippi Resort
F.A.Q
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This experience is built especially for those who are comfortable shooting in manual mode, meant for new and established wedding photographers and creatives alike who want to up‑level their business, prioritize community over competition, and grow through shared experiences. Depending on lighting, familiarity with on‑ or off‑camera flash or continuous lighting is recommended.
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Bring your camera gear, charged batteries, memory cards, a laptop or notebook, and any specialty snacks or beverages you prefer so you can stay focused and energized throughout the day.
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Tickets are non‑refundable but may be transferred to another person or, if space allows, applied to another event. Full details will be provided at checkout..
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Yes. Images can be used for your portfolio and, where appropriate, for publication. Final crediting and usage guidelines will be provided to attendees before the workshop so expectations are clear.
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Each city has limited spots to keep the experience intimate and hands-on. This ensures you have time to shoot, ask questions, and get personalized support.
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Yes, there will be behind‑the‑scenes content, and attendees are encouraged to share on social media following the provided guidelines.
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Full‑day access to a Mint‑curated editorial workshop
Minimun of 2 set of models and styled scenes to shoot
Photo education, live demos, and guided shooting blocks
Marketing workshop with an actionable strategy + roadmap
Snacks, lunch, and beverages
Custom swag bag for creatives
Travel and accommodations are not included, unless a specific city page clearly states otherwise.
Sponsors
Our sponsors play a key role in bringing the Mint Editorial Workshop experience to life. They’re the creative partners behind the products, fashion, florals, décor, and details you’ll be photographing — all thoughtfully chosen to lean into modern wedding looks that feel both on‑trend and timeless.
Their support allows us to build elevated, design‑forward sets so you can create the kind of portfolio work that attracts a more luxury client base and confidently charge what your talent is worth. Every shoot has been curated with intention, giving you images that look like they walked out of a magazine and into the exact portfolio you’ve been dreaming of.
WEDDING DRESSES
HAIR STYLING ACCESSORIES